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Embracing my Curls: A tale of straightening to self love.


As the proud owner of DNW Luxe Hair Studio in Chicago’s Lincoln Square, I've dedicated my career to helping others look and feel their best. But my own hair journey? It's been complicated, filled with trials, errors, and ultimately, acceptance.



Growing up, I battled with my naturally curly hair, which seemed to symbolize all the ways I felt out of control. From harsh relaxers in my teen years to Japanese straighteners and relentless flat ironing, I was determined to tame my curls into submission.


Every four months, I sat for keratin treatments, convinced that straighter hair meant a neater, more acceptable me.

But this relentless pursuit came at a cost. My hair began to thin dramatically, a stark reminder of the toll my routines took on my scalp and self-esteem. I started to associate my unruly curls with being an unruly person



—a misconception that many with curls might find familiar.



Two years ago, I hit pause on all treatments to give my hair a much-needed break and a massive haircut. In that time, I learned to see the beauty in my natural curls. I discovered that spacing out shampoos and embracing my natural texture didn’t mean I was unkempt or unprofessional—it meant I was authentic. And I am here to share below a little about what I learned in that time....








🌀 The Science Behind Frizz and How to Embrace Your Curls

Frizz isn't just a nuisance; it's a cry for moisture. Curly hair patterns prevent oil from easily traveling down the hair shaft, leading to dryness. In humid conditions, dry hair absorbs moisture from the air, causing the cuticle to lift and create frizz.

To keep your curls defined and healthy, especially during the harsh summer months, it’s crucial to use the right products. At DNW Luxe Hair Studio, we recommend Cassette Shampoo and Conditioner for regular hydration, followed by Ringtone Curling Gel to define and hold your curls without the crunch.




🌞 Summer Curl Care and Versatility

Want to switch it up with a straighter style for summer without permanent changes? "Seasonal keratin treatments" can be a fantastic solution. I discovered that my hair was really quite tame in the colder, dryer, winter months. Committing to keratin year round wasn't necessary. Seasonal treatments meant I can get through the humidity, have versatility with my shape, and avoid long term exposure to my wallet and scalp. They smooth your hair by temporarily infusing keratin into your cuticle, offering a sleek look while also providing a protective barrier against environmental damage, without a massive change. So I can choose my curl when I want to.







Special Offer: Embrace Your Journey with a Touch of Luxury

To celebrate your hair journey, I'm thrilled to offer a complimentary keratin kit—a $75 value—with every keratin treatment and haircut booked through July at DNW Luxe Hair Studio. Let us help you manage your summer hair with luxury and care.

Every curl tells a story, and every story deserves to be celebrated. Whether you’re looking to embrace your natural texture or explore new styles, remember: Your curls don’t define your soul; they enhance it. Let’s cherish and nurture our hair together. Book your appointment today and step into summer with confidence and style!

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