Success Stories
Dedicated to a few stories Worthy of sharing. Because finding a new stylist should be stress-free, and fun. They are here to ease your mind over what brought them to me in the first place and share their experiences.
Heidi Schubert
Over a decade ago, Heidi walked into my salon in full-on hair panic mode after a DIY color mishap turned her bleach-blonde hair an unfortunate greenish-grey. Feeling embarrassed and desperate, she booked the fastest appointment available, hoping for a miracle. After that first rescue mission, Heidi hasn't touched a box dye since. She trusts me to effortlessly translate her boldest hair visions—whether it's vibrant reds, sunny blondes, rich brunettes, or playful fashion colors during her summers away from teaching. Heidi knows each visit comes with personal attention, meticulous detail, and the assurance that I never compromise hair health to achieve her desired look. Following my tailored at-home care advice, she's seen dramatic improvements in her hair's health, opening up endless color possibilities she previously couldn't enjoy as a DIY'er. Although her visits require a bit of travel, the peace of mind from knowing her hair is in expert hands makes every trip worthwhile. Heidi's loyalty isn't just about great color—it's about the freedom and confidence that come from trusting a professional who genuinely cares.
Christina Norman
About two years ago, Christina found herself suddenly needing a new hairstylist for her sew-in extensions after her previous stylist decided to exit the beauty industry altogether. Understandably cautious about trusting someone new with extensions, she stumbled upon my post offering a complimentary installation, thought “what the hell,” and took the leap after checking some reassuring reviews. At our first appointment, I immediately noticed Christina's existing extensions were overly bulky, heavy, and far too ashy to match her natural tones seamlessly. While honoring the free install, I gently suggested a hair upgrade—lighter, more comfortable, and perfectly matched to her personal color. From that point, we embarked on a colorful journey, transforming her hair from bright blonde to rich reds, always making thoughtful choices together along the way. Christina briefly experimented with k-tip extensions elsewhere, but found the installation uncomfortable and the color disappointingly mismatched—promptly reaffirming her trust in our collaboration. Ultimately, Christina returned to my chair, realizing the value of comfort, customization, and the ease of knowing her hair would always be thoughtfully cared for. It's been a hair adventure filled with learning and laughter, and Christina confidently continues our journey knowing she's always in skilled, trustworthy hands.
Sarah Jacobs
Sarah first walked into my salon simply looking for a convenient place nearby to get a haircut—she had no idea it would evolve into something much deeper. At first, Sarah wasn’t sure how to appreciate or style her natural curls, but together, we transformed her uncertainty into excitement through specialized cuts and an easy, manageable styling routine. Five years into our hair journey, Sarah experienced some unexpected hormonal and stress-related changes, impacting her hair's texture and color. Understandably upset, she worried about losing the routine she had confidently mastered, yet she never felt judged or dismissed. Instead, I met her exactly where she was, providing compassionate support and budget-friendly solutions—like switching to demi-color for gentler results and offering take-home kits tailored just for her. My approach ensured Sarah never felt she had to compromise the salon quality she loved. Today, Sarah embraces her hair with confidence, exploring shapes and colors she never would’ve imagined possible when we first met. Her hair is now softer, more manageable, and Sarah confidently jokes she'll follow me wherever Chicago takes me next.
Janet Gomez
Janet first came into my salon about six months before lockdown, and from the very beginning, we bonded over her infectious laughter, mutual love of cooking, fur babies, and hosting friends. Only two visits into our newfound friendship, the unexpected closures temporarily paused her hair journey—but Janet stayed loyal, patiently waiting until we could reconnect. Over the years since, she's continued returning, always excited and eager to explore new ideas for her hair. Her intense curls and challenging front cowlicks had previously made it tough to find a stylist confident enough to reshape her hair. But together, through attentive listening and thoughtful adjustments, we not only conquered these challenges but made her hairstyles effortlessly manageable day after day. Janet now confidently embraces her curls, knowing each visit brings her closer to her hair goals—and always comes with a good laugh.
Liv Medina
Liv first discovered Dana almost a decade ago, completely by chance—but from that very first visit, she instantly felt Dana could translate the hair vision she struggled to articulate herself. Liv wasn't exactly fluent in "hair language," nor was she confident about choosing the right products, but Dana made it easy by addressing her concerns with a reassuring, playful reminder that sometimes less is more, and more just means extra washing. Together, they simplified Liv’s hair care routine, proving that beautiful hair doesn’t have to be complicated—it just takes a little openness to learn. Liv gained control over her stubborn cowlicks, and she’s confidently explored life as a blonde, brunette, and even embraced a shade or two of copper along the way. Amazingly, despite this colorful journey, Liv's hair has never felt healthier. In fact, her confidence grew so much that she invited Dana to style her hair for one of life's most special milestones—her wedding day. It was the ultimate testament to trust, friendship, and a beautiful journey shared.