top of page

Our Story

Your experience matters...

As a busy entrepreneur living in a bustling cityscape, finding a stylist who can work with your available time, amidst the delightful "seasonal challenges" associated with midwest urban life, to be really difficult!  Just calling a salon nowadays: it can be a nightmare listening to 5 minutes of open hours for each location before talking to a person. It became important that I offer a salon environment that understands your busy lifestyle and why you might need an emergency set of earbuds for the 2pm meeting that was supposed to be next Friday! Or better yet: a cocktail following said meeting all while getting your highlights done.  I get it. 

 

It is time to ditch the stuffy upscale experience that expects you to always be on point with super powers to boot.  At DNW Luxe Hair, be yourself: busy, trying your best, showing up in yoga pants, and still deserving of a cocktail and hand massage.  I know all too well how easy it is to feel drowned in snow, cold, obligations, kids, partners, and work 12 months of the year.  Making time to relax and rejuvenate has become paramount to my city experience and busy adult life.  I've designed my salon experience in a manner that will help you acheieve that work/life balance.  Abandon the wild goose chase of trying to find a salon that will help you help yourself beyond the chair. So go ahead and connect to wifi while sipping your chardonnay! I won't rat you out. 

BRP01361.jpg

The Team

Dana Wexler
Owner, Stylist

Specialities:

Lived In Color

Extensions

Grey Blending

Structured Haircuts

Color Transformations

  • Black Instagram Icon
  • Black Facebook Icon
BRP01475.jpg

Yadi Torres
Stylist

Specialities:

Protective Styling

Dimensional Color

Grey Coverage

Natural Texture

  • Black Instagram Icon
  • Black Facebook Icon
IMG_7531A39AE53B-1.jpeg

Gallery

Please view the space,, guest comforts, and smiles! 

Dana

Dana
Modern Chicago Skyline_edited.jpg
BRP01364-Edit_edited.jpg

Service beyond a smile

My passion for the service industry runs almost 30 years deep ranging from restaurants to retail and while most stylists can provide an exceptional first visit, the consistency almost always fails as you stretch the timeline.  I see myself differently.  I combine a real love of personal service with the convenience of technology to get to know you before you even step foot in the salon. I'll continue the trend throughout the year to provide a few new lessons along the way so you can worry less about your look and get back to what matters in your day to day life saving both time and money.  

BRP05210.jpg

The real city girl...

 When I am not in the salon, you'll find me enjoying the playpen like the rest of Chicago in the summer and discovering hidden neighborhood gems unique to the area to warmup in the winter.  My guests are the best resource for what's hot in the city and I am always fearless of a new suggestion.  I know all the best tricks to save your hair between the gym and work while keeping city smudge off your shoulders.  We are all way too busy these days and it is my privilege to offer the most luxurious hair that exceeds your expectation while respecting both your time and bottom line. So if you are thinking of investing in a little magic, come by and share your story.  I look forward to meeting you!  Please click below to learn more about booking your first experience with me.

Yadi

Yadi
Modern Chicago Skyline_edited.jpg
BRP01364-Edit_edited.jpg

Trust centered solutions

It is no secret that I am new to the industry, but after a decade and a half of managing doctors and patients it was time to step into my creativity.  Hair has always been a hobby since an early age. After the chaos of Covid I needed a change.  I am no stranger to burn out and really wanted a career healing hearts, as well a hair.  It's my promise to my guests to take two things seriously: The health and integrity of your hair fostered in a deep sense of honesty and quality of service for all.  I consider myself deeply detail oriented and highly capable of handling my fair share of challenges having had a professional background and being a mother of 2. So I invite you in to relax and let me handle the rest whether it be a color change or simply a haircut.  See you soon! 

IMG_7531A39AE53B-1.jpeg

Neighborhood Maven

I am the mother of two beautiful children born and firmly raised in the city of big shoulders: a Chicagoan to the core. As a result, I like to say I am a big personality packed into a 5'3" package!  I have a big heart for my cultural heritage which includes both African American roots and Puerto Rican history.  I am semi fluent in Spanish and can teach you a few words to use at your next work event should the occasion arise.  I have a big heart for Chicago summers and really love the smaller neighborhood street festivals that you may not have attended before! Live music and the arts are a passion if not an obsession.  My Sagittarius  nature will have us besties in no time with my laid. back attitude and straightforward honesty.  

bottom of page