Allow me to introduce myself:

Hi there, ladies! Pull up a seat and grab some tea, because I have a story to tell about failed goals, foraging passions, and a little about me. My name is Dana, by the way, and in case it’s not obvious I am your final hairstylist.

I am the proud owner of DNW Luxe Hair studio located on the north end of Lincoln Square’s premier shopping alley in Chicago, Illinois. My passion for the industry is rooted with a background  and a failed career in theatre. It's been crafted and nurtured by a passion for people sharing their story. I love working behind the scenes as a magic maker listening to a great personal tale. My guests are some of the most inspiring people I know.


An afternoon spent in my chair is never boring as we navigate through your needs. Your experience will begin in a solo suite filled with bright light, snacks, soft music, spa filled treatments, and possibly a neighbor to meet. My goal is to create an oasis away from the chaos of the city where conversation amongst friends takes center stage concerning anything and everything from travel to life events. My 15 years of experience has provided me with the opportunity to train with some of the most talented teachers in the industry. With my knowledge, and  I am able to provide an honest opinion and suggestions for change with the utmost care for your hair. Who knows... you may find a little magic.


We are all a little busier these days and it is my privilege to offer the most luxurious hair that exceeds your expectation while respecting both your time and bottom line. So if your thinking of investing in a little magic, come by and share your story! I look forward to meeting you soon.

XoXo!!! Dana 

Modern Chicago Skyline



Chicago Chic.

Chicago Confidence.

Chicago Attitude.

Chicago Style.

Woman in White Blouse

Love Notes:

Dana is the best!!  I've been going to her for about 2 years at the recommendation of a friend since I was new to the city and wasn't impressed with my current stylist or salon.   I wouldn't trust anyone but Dana with my hair.  She takes the time to listen to what you like and don't like about your current style.  She is honest and won't just give you a hair cut or color without letting you know how hard it is to maintain or, in the case of color, if it will work with my skin tone.  This is super important for me because I don't want or have time to spend hours every morning on my hair.  She also works with your texture and gives you ideas on how to take advantage of your natural hair texture (wavy in my case).  My hair hasn't been healthier or looked better!  I wouldn't trust anyone other than Dana with my hair!!

For more incredible suggestions, let's connect today:


Dana Nicole Wexler

4740 N. Lincoln Ave.
Suite #18 
Chicago, il 60614