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"Leave behind the hustle, for the quiet luxury treatment. Stay for the neighborly vibe." 

Choose your experience...

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The New Guest Experience

dana wexler owner salon lincoln square chicago professional


Meet Dana...

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See the Menu...

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Book Your Appointment...

Kind Words

After my first appointment, all I can say is, I think I've found the best stylist of my life at DNW Luxe Hair. We talked about her mission statement, "Luxury is an active kindness that should be affordable to everyone" and it truly captures my experience from beginning to end. She did so much to make me feel special (even before I walked in the door), took exceptional care of me during my appointment, she was honest and transparent about her pricing/products/methods, she listened to my needs and gave great suggestions, and she even sent a custom follow up after my visit. Dana is LIVING her mission to provide a luxurious experience. I'm 100% delighted to be her client.  


-Stephane Burns

If you want to go somewhere with peace of mind that your hair is taken care of and will always look great when you leave, Dana is your girl. She is extremely thorough and thoughtful in her work and in her business, and she will teach you anything you need to know about how to care for your hair and how to make it look its best. From the methods she uses, the products she has, the cutest welcome gifts, and her follow up post-appointment care emails, your hair will be in great hands. I appreciate the way she treats her clients and the way she approaches her business. It truly is a luxury service from start to finish. Dana has thought of it all. Would HIGHLY recommend for cut, highlights, and hair extensions!

-Christina Norman

At last, a tears-free salon! Let me start by saying that I'm one of those people that gets overwhelmed going to a salon. Partly because my hearing was damaged a few years ago and also because this was my first haircoloring service.I made my appointment only knowing that I wanted to get auburn highlights. Dana's communication is on point before and during the appointment. She made me feel comfortable right away and guided me through the process.


-Marcela Ruiz

chicago lincoln square lincoln park andersonville albany park irving park ravenswood lakeviw

My Specialty

Structured Haircuts:

I pride myself on my years of training learning the geometry of an exceptional haircut.  The benefit is a haircut that can stand the test of time and can be recreated again and again based on simple mathematical formulas tailored to you. If you keep the shape, you keep the formula... change the shape, change the formula. 

Lived-in Haircolor:

An increasingly easy way to blend out your grey or add highlights without the frequency of salon visits, saving both time and money.  On average my guests are able to extend their services 10-12 weeks. 

Sew-In Extensions:

Extensions are a luxurious service that can add a ton of volume and density to the look of your hair.  This is an amazing confidence booster to anyone with fine hair or dealing with thinning hair.  A luxurious boost to any 

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