I'm Spilling the TEA....

Hi there, gorgeous! Pull up a seat and grab some wine, because I'm spilling the tea on what you can expect at DNW Luxe Hair. My name is Dana, the owner of DNW Luxe Hair, proudly located in the beating heart of Lincoln Square in Chicago. I would love to hope that I am the final hairdresser on your long city search! 

XoXo!!! Dana 


My background:

I am a proud Chicago native who (like so many midwesterners) experienced a small hiatus during my formative college years.  Having returned almost 10 years ago, I am ready to fall in love with the city once again in a place I never stopped calling home in my 42 years.  I am ready to see the city with a new perspective and I discover new secrets almost daily through my incredible guests. As a Chicago resident, I know how easy it is to feel drowned in snow, cold, and work almost 8 months of the year.  Making time to relax and rejuvenate has become paramount to my city experience and busy adult life.  I've designed my salon experience in a manner that will help you acheieve that work/life balance.  So go ahead and connect to wifi while sipping your chardonnay! 

My Vision:

I have close to 20 years experience in the salon industry and for the first time in my career I finally feel like I am able to provide the high quality of guest care I have always wanted to.   My passion for the service industry runs almost 30 years deep ranging from restaurants to retail and while most stylists can provide an exceptional first visit, the consistency almost always fails as you stretch the timeline.  I see myself differently.  I combine a real love of personal service with the convenience of technology to get to know you before you even step foot in the salon. I'll continue the trend throughout the year to provide a few new lessons along the way so you can worry less about your look and get back to what matters in your day to day life saving both time and money.  


XoXo!!! Dana 

My life/work Balance:

 When I am not in the salon, you'll find me enjoying the playpen like the rest of Chicago in the summer and discovering hidden neighborhood gems unique to the area to warmup in the winter.  My guests are the best resource for what's hot in the city and I am always fearless of a new suggestion.  I know all the best tricks to save your hair between the gym and work while keeping city smudge off your shoulders.  

I secretly have an obsession with crock pots and laughingly keep one in the salon filled with hot, lavender scented towels so you can melt the hustle and bustle down the drain. 

We are all way too busy these days and it is my privilege to offer the most luxurious hair that exceeds your expectation while respecting both your time and bottom line. So if you are thinking of investing in a little magic, come by and share your story.  I look forward to meeting you!  Please click below to learn more about booking your first experience with me.


Woman in White Blouse

Love Notes:

Dana is the best!!  I've been going to her for about 2 years at the recommendation of a friend since I was new to the city and wasn't impressed with my current stylist or salon.   I wouldn't trust anyone but Dana with my hair.  She takes the time to listen to what you like and don't like about your current style.  She is honest and won't just give you a hair cut or color without letting you know how hard it is to maintain or, in the case of color, if it will work with my skin tone.  This is super important for me because I don't want or have time to spend hours every morning on my hair.  She also works with your texture and gives you ideas on how to take advantage of your natural hair texture (wavy in my case).  My hair hasn't been healthier or looked better!  I wouldn't trust anyone other than Dana with my hair!!

-Maria M.