My Full Story:

Hi there, friend! Pull up a seat and grab some coffee, because I have a story to tell about failed goals, foraging passions, and a little about myself. M y name is Dana, by the way, and in case it isn't obvious, I am the owner of DNW Luxe Hair, proudly located in the beating heart of Lincoln Square in Chicago. I would love to hope that I am the final hairdresser on your long city search! 


My background:

I have been foraging a passion for hair and makeup since I was a little girl and working in the industry for close to 15 years.  My root of the passion has been anchored by a love of theatre and a love for people sharing their personal stories. I love working behind the scenes as a magic maker listening to a great personal tale.  My guests are some of the most inspiring people I know.  

My experience has lead me to train with some of the most talented people in the industry. With my knowledge, I am able to provide an honest opinion, suggestions for change, and the education you need to maintain your look with the utmost care. 

My Vision:

An afternoon spent in my chair is never boring as we navigate through your needs.  Your experience will begin in a solo suite filled with bright light, snacks, soft music, spa filled treatments, and possible a neighbor or two to meet.  My goal is to create an oasis away from the chaos of the city where conversation amongst friends takes center stage concerning anything and everything from travel to life events. 

We are all way too busy these days and it is my privilege to offer the most luxurious hair that exceeds your expectation while respecting both your time and bottom line. So if you are thinking of investing in a little magic, come by and share your story.  I look forward to meeting you!  


XoXo!!! Dana 


Woman in White Blouse

Love Notes:

Dana is the best!!  I've been going to her for about 2 years at the recommendation of a friend since I was new to the city and wasn't impressed with my current stylist or salon.   I wouldn't trust anyone but Dana with my hair.  She takes the time to listen to what you like and don't like about your current style.  She is honest and won't just give you a hair cut or color without letting you know how hard it is to maintain or, in the case of color, if it will work with my skin tone.  This is super important for me because I don't want or have time to spend hours every morning on my hair.  She also works with your texture and gives you ideas on how to take advantage of your natural hair texture (wavy in my case).  My hair hasn't been healthier or looked better!  I wouldn't trust anyone other than Dana with my hair!!

-Maria M.